Created: 2018-2020

Project: Branding, social graphics, and apparel design

Goal: Create a visual brand for the brand UX Merch including a logo, social media graphics, and print-ready apparel and merch artwork for the clothing line.

My Role: As the co-founder and lead graphic designer for UX Merch, I was responsible for building its visual brand identity from the ground up including the logo, print material, the color scheme, and the overall style. Next, I designed funny t shirt illustrations, legging patterns and stickers that reflected design and pop culture in a fun and humorous way. We used print on demand services Amazon, Teespring, and Redbubble to print and sell the shirts and merchandise.