Created: 2016
Industry: Entertainment and Secondary Ticket Market
Product: Email design
Goal: Design another cohesive hero image system for the TN brand's three-part email series that will be sent to customers who have subscribed to the company's mailing list. When they reach an anniversary milestone (3 months, 6 months, 1 year) they will receive one of these email messages along with a special discount gift.
My Role: Create the concept for the full series, organize the email layout for desktop and mobile platforms, and design the final hero graphics.
The Concept
I developed a numeric badge system for this anniversary series. Each badge is placed over branded images of concert crowds to generate excitement and interest. I added a ticket notch below the anniversary text so that it will resemble a ticket stub when the graphic is added to the email layout.
The Final Mockups
The graphics that I created are placed on the card above the content and the ticket notches above and below the image give the illusion that the whole card is a ticket stub. I also organized the typography of the discount information and designed the gift card and blog cards.