Created: 2017
Project: Email concept and design
Goal: Design a cohesive hero image system for a three-part email series that will be sent to Ticket Liquidator’s customers who have subscribed to the company's mailing list. When they reach an anniversary milestone (3 months, 6 months, 1 year) they will receive one of these email messages along with a special discount gift. The images must fit into the mobile and desktop templates that are used for the brand's email system.
My Role: Create the concept for the full series, organize the email layout for desktop and mobile platforms, and design the final hero graphics.
The Concept
What better way to celebrate an anniversary than with cake? My concept transforms the hero image into a trendy drip cake. When it is placed above the block of text, the whole card module resembles a tall cake with a candle on top for each anniversary milestone.
The Final Mockups
The background color of the hero graphics that I created matches the background color of the email in order to give the illusion that they are floating. In After Effects, I animated the flames on each candle to make them flicker. It adds a little extra motion to catch the customer's attention.