Created: 2012-2014
Project: Business cards, menus, postcards and packaging
Goal: Develop print material and packaging for Cupcake Wars winner Sugar Bakery based on their pre-existing logo and brand. The business cards, menus and postcards will be displayed in-store for customers to take, and the boxes will hold the cakes and cupcakes that customers order.
My Role: Create business cards, cake and cupcake menus, and event cards based on Sugar Bakery's brand; design packages for specialty cake and cupcake boxes; and ensure that all these files are print-ready.
Menus and Postcards
After a series of client meetings and extensive research on the Sugar Bakery brand, I created the company's business cards, cake and cupcake menus, and event postcards using their brand assets and imagery. These cards are now on display at the bakery's storefront for customers to take with them when they visit.
Packaging the Sweets
The owners had a vision for the new packaging and functionality of their cake boxes and their specialty cupcake bouquet, and I was more than happy to bring it to life for them. First, I set up the dieline layout to measure the boxes' dimensions and plan out the print-safe areas. Next, I added the brand's colors and design elements. I worked with local printers to print and assemble these boxes so they would match my designs and the owners' vision. The clients were ecstatic with the end results and the boxes still continue to be a huge success among their customers today.